Franklin Einspruch began the Miami Art Exchange in late 2000, which he wrote and directed until he turned it over to another editor in 2001. His first blog as a solo author was The Sunburn, which ran 2002-2003. It is no longer online. In 2003 he founded Artblog.net. Artblog.net is occasionally updated, but since 2022 Einspruch has mainly been posting on Substack at Dissident Muse Journal.